Friday, June 25, 2010

For coverage of medical conferences -- Viva la trade press

Trend watcher Brian Reid notes that the larger publications and networks were limited to covering a few big stories at the recent ASCO cancer research meeting.

At the same time, a small army of trade reporters also fanned out across the meeting, and — if the articles that I’ve seen so far are any indication — were able to capture much more of what was interesting, what was practice-changing and what was disappointing than their more constrained (if better-known) press room colleagues. This has huge implications for how oncologists view the results of ASCO 2010, too: time-crunched docs are likely to pull open their favorite trade pub, not the New York Times, in the days and weeks to come to figure out what they missed.

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